ActivePure - gb&d magazine

Privately held ActivePure has been the global leader in active, continuous surface and air disinfection systems for health care and educational institutions, commercial and public facilities, hospitality, and residential applications since 1924. Patented ActivePure Technology has been proven in independent university and laboratory testing to effectively control and neutralize indoor contaminants. It is the only product in its class recognized by the Space Foundation as Certified Space Technology and inducted in the Space Foundation Hall of Fame. The ActivePure Medical Guardian is registered and cleared as an FDA Class II Medical Device. ActivePure was developed for use in space exploration and has since evolved for use in commercial and consumer products used to reduce exposure to pathogens, including RNA and DNA viruses, bacteria and molds, by up to 99.9% in the air and on surfaces. ActivePure Technologies’ seven brands include Aerus, Aerus Enterprise Solutions, ActivePure Medical, ActivePure, Allergy Buyers Club, The Pure Company, and Vollara.

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Amy Carenza

Amy Carenza is the chief commercial officer at ActivePure, where she has global responsibility for the development and implementation of commercial strategy for the company. Prior to joining ActivePure Carenza enjoyed a distinguished career in financial services spanning the last 20 years. She has worked across a diverse range of industries and advised numerous mid and large-cap companies on the evaluation of strategic alternatives and optimal execution in debt and equity capital markets, domestic and international treasury, global trade, and risk management. She previously worked for Bank of America and most recently PNC, where she was a Managing Director in Corporate & Institutional Banking. While at PNC she also played an integral role in the creation and subsequent launch of PNC’s Organizational Financial Wellness business, providing customized solutions, strategies, and thought leadership to human resource executives for employee financial wellness. Her dedication to research and innovation in the financial space has garnered multiple patents. Carenza is a member of ASHRAE and is active in the Dallas/Ft. Worth chapter of International Facility Management Association.

Deborah Birx

Dr. Deborah Birx is a medical physician and expert on infectious diseases and a diplomat who served as a special representative for global health diplomacy. Birx served on the White House Coronavirus Task Force from February 2020 to January 2021. Her career has focused on HIV/AIDS immunology, vaccine research, and global health. As the US Global AIDS Coordinator for presidents Barack Obama and Donald Trump, Birx oversaw the implementation of the US President’s Emergency Plan for AIDS Relief as well as all US government engagement with the Global Fund to Fight AIDS, tuberculosis, and malaria. Serving as the US Special Representative for Global Health Diplomacy, she aligned the US government’s diplomacy with foreign assistance programs that address global health challenges and accelerate progress toward achieving an AIDS-free generation; ending preventable child and maternal deaths; and preventing, detecting, and responding to infectious disease threats. Currently Birx serves as the chief medical and science advisor for Dallas-based ActivePure.

Photo: Courtesy of APV Engineered Coatings

Joe Urso

Joe Urso purchased Electrolux North America in 1998 and transformed the company into what is now Aerus—an industry leader in creating healthy environments and providing reliable lifetime service. His natural entrepreneurial spirit led him to grow Aerus into a multichannel holding company that offers a broad range of products and services designed to create and maintain a healthy life. One remarkable achievement of Aerus has been the development and marketing of ActivePure Technology, which has been a key cornerstone of its business growth. This technology has been re-engineered by Aerus to become the most powerful air and surface purification technology ever discovered. The opportunity to use Aerus technologies positively affects people’s lives and inspires Urso’s continued desire to make healthy environments even more accessible to people across the world.